We strive for eliminating sampling errors, among others by reducing the possibility of choosing a wrong sample frame. Selection of a diverse but properly framed sample allows for reaching specific and often unconsidered communities. Survey participation and the number of invitations are controlled with strict rules which enhance the quality of answers obtained from consumers. Appropriately encouraged, not only in financial terms, respondents are more willing to participate in a diversified group panel regardless of their material or social status. These actions aim at increasing the representativeness of our panels, making them stand out from others.